LEARNING POINT - POWER CIRCLES

Power Circles: Networking Works!
Delivered by Peter Lloyd of Du Cane Associates

Networking is a proven method of passing business referrals

Power Circles are subsets of networking groups consisting of businesses who complement each other in a way that should making referral passing easier

There are six commonly recognised groups

* Property
* Legal & Financial
* Business Services
* Weddings & Events
* Trades people
* Health & Well Being

Each sector lists several business sectors (for example estate agents, removals and ifa) would fit comfortably in the property section.. and so on.

FAQ

Q: What if I’m not on any of the lists?
A: They’re only examples, draw up your own list!

Q: Does this mean there’s no point networking with people outside my circle?
A: Of course not - you’re just likely to work better within your own circle

Q: Are the Power Circles mutually exclusive?
A: No e.g. Health & Beauty could be in “Weddings” and “Health & Wellbeing”

Q: So I should only join Networking Groups made up of complimentary trades?
A: Relationships .... #1 supportive & referral-focused. #2 similar business.

Q: But my Networking Group doesn’t have many of my Power Circle in it...
A: Whose fault? Have you invited any? Have you asked others to invite them?