LEARNING POINT - ADVERTISING

This weeks learning point was delivereed by Sharon Shirley of Derbyshire Dales Magazine in Matlock:

Before Your Start

Why advertise?
What’s your objective?
What’s unique about you?
Who is the target audience? Based on what?
Developing a budget/ plan

The advert

The Creative Brief
What is the benefit of doing business with you?
Where are you placing it?
For how long?

Measuring results

Do you have a tracking system and is it reliable?
What’s a realistic ROI?

For more information please contact Dales Directories
01629 582973 or 07940 0836 422 dalesdirectories@uwclub.net www.dalesdirectoryonline.co.uk